One of the best strategies for traffic creation is article marketing.

What is article marketing?

It is the process of writing articles pertaining to your niche and submitting them to article directories. The article format includes a resource box at the end of the article, which contains a link to your website.

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1. When the article directories to which you sent your articles publish these articles, the visitors to these directories will read your articles and click to your website via your resource box.

2. When other website owner of similar, competing or complementary niche to your own, see your articles in the article directories, they will take it and put it on their own website. Their visitors will then read your articles and click to your website through your resource box.

3. Through steps 1 and 2 happening simultaneously. Both these two steps, when they happened at the same time, will help you achieve higher search engine recognition. This will create a higher search engine ranking for your website, resulting in traffic coming from the search engine as well.

So how do you start your article writing process?

Firstly, start with the title. Your title is a very important start to article writing. It must be compelling enough to urge the visitor to click the article to read it. The title must be succinct and must specify the intention of the article so that the visitor, who is looking for specific information, will click on the article.

Bear in mind that if visitors to the article directories do not open your article in order to read it, then there is no chance at all that they will click on your resource box at the end of your article. They will not reach your website at all. Remember that your ‘end in mind’ is of course to propel these visitors to visit your website, and hopefully to buy your products. So this process starts from your title.

Not only should your title be specific about what your article is about, but it should also be very keyword-specific. This is so, because if someone is searching for some specific information over the search engines or article directory, they will type in their keyword in the search box and be directed to your article with the specific title.

Another very important thing is that your article actually addresses the specific topic of your article title. Otherwise you will lose your credibility to your visitors.

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