If you are a customer service personnel, you provide service on a one-on-one-basis with each of your customers. That works quite well in the offline world.

On the internet, however, that simply will not do. Your customers are literally all over the world, so there is no way you can deal with each of your customer personally. This is where technology comes to the rescue – in the form of an autoresponder system.

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Providing customer service with autoresponders is quite simple. When your customer places an order, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a ‘thank you’ email to close the transaction. No matter where you are, regardless if you are logged on to your computer, or otherwise, the transaction is done on auto-pilot via the autoresponder.

You can even go the extra mile and set up another kind of autoresponder series to these customers, this time dealing with FAQs, or Frequently Asked Questions regarding any problem that your customers may encounter, such as how to download an electronic product, how to save the e-product into their computer files, etc. This way, your customer gets ‘personalised’ customer service even though you are not there physically.

You can even set up yet an additional autoresponder series – this time a support autoresponder. If your customer send a message (sometimes called a ticket) to support, he will get an instant message back letting him know that his message has been received, and how soon it will be addressed. This will give your customer some assurance. Hence the difference between a patient customer and an irate customer is one simple autoresponder message that can and should be set up in under five minutes.

Really think your ordering process through, and consider the potential problems that may occur for your customers if you insist on providing one-on-one service to your customer, especially if they are all over the world. Get an autoresponder set up to address those problems, and you will find that your customers are more satisfied with your products, and extremely satisfied with your customer service – all because your autoresponders handle their problems right away!

Automation is important to all businesses. The less time we have to spend doing small tasks, the more time we have to make more money – or we could spend that time doing something besides working. Putting an online business on auto-pilot isn’t difficult at all – and it is all done with the use of autoresponders!

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