25 Sep
Posted by Marvin McLachlan as internet business, adsense
Google is the undisputed leader in search engines thus far. It is placing such high importance on the quality and relevancy of its search engine. Google is now way ahead of other search engines like Yahoo and MSN in maintaining the quality of its results.
Therefore, website owners must take heed not to irate Google into banning or even terminating their accounts, just by doing something wrong in Google Adsense and other forms of advertisement on their websites.
If you are a website owner, chances are you are also an Adsense user, ie, you get your revenue through Adsense, among other avenues.
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Here are a few considerations for you to avoid getting your Adsense account terminated
1. Hidden texts.
Filling your advertisement page with texts too small to read and using css for the sole purpose of loading them with rich keyword content and copy, will earn you a penalty award that is given to those who are hiding links.
2. Page cloaking.
Loading a page with a bot that a human user will never see is a definite no-no. This is tricking your visiors to click on something that you want but they may not want to go to.
3. Doorways.
This is similar to page cloaking. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many SEO firms offering this kind of service. Now that you know what they actually are, try to avoid them at all costs.
4. Link farms.
Be aware of who and what you are linking your Adsense to. The search engines know that you cannot control your links in, but you can certainly control what you link to. Link farming has always been a ‘rotten apple’ in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm, so try and not to make them higher than that.
5. Page rank for sale.
If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisements of your page rank is a way to get on search engines’ bad side.
6. Multiple submissions.
Do not submit multiple copies of your domain and pages. For example, trying to submit a URL of an Adsense website as two separate URL’s is the same as inviting trouble and even termination. Likewise, avoid auto submitters. Check first if your domain has already been submitted to a search engine before you try to submit to it again. If you have, then move on. Do not submit it again.
7. Multiple domains with the same content.
In case you are not aware, search engines look at domain’s IP’s, registry dates and many others. Having multiple domains with the same exact content is not something you can hide. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above considerations apply to most search engines, not only Google. By making sure that you are building your website simply with the purpose of sharing it with your visitors with a common interest, and that Adsense is simply a bonus to doing what you love, you can be assured that your website will remain in the net for a long time to come.
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