If you are using your autoresponder to sell a product or service, you must be very careful on how you approach your prospect. Few people like hard sale, but marketers have known for years that a prospect must hear your message an average of 7 times before they will make a purchase. How do you then accomplish this with an autoresponder system without annoying your future prospects?

The autoresponder system, once you have mastered it, is really quite simple. It automates your message-sending to your customers so that you can reach them any number of times you want – all on auto-pilot. Without the use of autoresponders, it would be tedious to even reach all your customers twice, let alone the 7 times as mentioned above, to make them buy your product.

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Unfortunately, too often a time, marketers, even seasoned ones, made the mistake of slamming their potential prospect with a hard sales pitch with the very first autoresponder message, which, of course will scare away anybody.

Interest have to be built slowly, but persistently. You should start with an informative message – something that can inform the reader in some way with regards to the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, and just give a small but effective hint at the solution.

You should build up from there, moving into how your product or service can solve your prospects’ problem. Then, the next message will ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sales pitch, and not your first one. With each message, make sure that you are giving your customer information regarding the product or service. Keep them interested but be genuine and honest at the same time.

This type of email marketing is an art. Take your time to make it good. Model on the examples from other marketers – pay attention to the messages that other marketers have sent you. If you like these messages, that means that they are good, so use them, that it, model after them.

Remember not to start with a hard sale. Build up the interest of your potential customers first. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase! Most importantly, be honest and sincere.

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