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Most webmasters know that Google Adsense generates a sizeable source of additional advertising income for the website owner. That is why most of them use Adsense to monetize their websites. They have keywords – words that improve the click-through rates of Adsense. And yet, after putting up these supposedly high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the webpages with the proper and high-yielding keywords is one thing. But driving visitors to those pages is another matter altogether and often a very important factor that is lacking.

To get visitors to your high-paying keyword pages; you need to optimize your site navigation.

How do visitors use your website?

After a visitor has landed on a certain page of your site, they have the tendency to click on another page that sounds interesting. They get there because of the other links that are on the page that they have landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. How the words are phrased on these links is what grabs a visitor’s attention and gets them to click on these links that will take them to another page of that website. Links that have words such as “free’ or “download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high yielding pages. Some websites are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that page and navigate them to the higher-earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this works for your website, you need to have two things. Something to track and compare your traffic and earnings with, and some high-earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This will ensure fast result.

The next thing to do is to think of ways to get visitors to click on the link that will take them to your high-earning pages. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what the fuss was all about.

You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable, and most importantly, clickable. If you want your site to be successful, you will do what it takes to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high-paying page.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
 

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